Music Ally Focus Ep. 84: Gary Helsinger - Rock n Roll Stories
Melodie is a music licensing platform providing authentic, simply-licensed music for creators, businesses and creative platforms. Powered by AI search tools, and with an award-winning roster of artists, Melodie makes it fast, affordable and incredibly easy to find and license great music for any type of content.
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Music Ally Focus Ep. 84: Gary Helsinger – Rock n Roll Stories

Music Ally Focus Ep. 84: Gary Helsinger, SVP licensing & creative at Melodie, talks about library music and sync – and tells the best rock ‘n’ roll stories that the Focus podcast has heard so far.

Musically Melodie Gary Helsinger Focus

We’re joined by Gary Helsinger, SVP, Licensing & Creative at Melodie, who chats to us about the state of library music, but also tells all of the best rock n roll stories we have heard on the Focus podcast thus far. Gary has had a rich and varied background to say the least: for instance, he was Director, A&R at Chrysalis Music Group whilst also a member of platinum-selling rock band Green Jellÿ – plus, he was also a manager, and has deep experience in licensing and synch. So he tells us about the state of modern library music and sync, and his work in that field at Melodie. He also regales us with stories of how he signed himself as a musician, discovered Jeff Buckley, signed the Smashing Pumpkins, argued with David Bowie, loaned Prince his guitar, snooped on shoppers behind a two way mirror with Michael Jackson, and, oh, a whole lot more.

Melodie Music

Melodie is a music licensing platform, founded by a family of composers, musicians and sound designers - all with a deep understanding of the essential role music plays in storytelling. Our purpose is to connect and inspire Melodie artists, content creators and employees - growing a benevolent, diverse and sustainable business.